Emerging Fashion Designers – PR Tips!

We’re calling out to Emerging Fashion Designers who want to learn HOW TO DO THEIR OWN PR!

Time and time again we meet with great Designers who are frustrated with the fact that they can creatively master their collection and make it all come to life in the studio, but don’t know how to publicly raise their platform for the world to know about their brand?

So if you’re an Emerging Fashion Designer and you want to know how…

  1. To manage your PR on a shoe string budget?
  2. To create your brand profile?
  3. To promote you brand?
  4. To make your collection stand out from the rest?
  5. To network with journalist & bloggers?
  6. To secure print media coverage ?
  7. To secure online media coverage?
  8. To showcase your collection to buyers and investors?
  9. To get your collection awarded?  and how…
  10. To raise your profile during ‘Fashion Week’

If you’ve answered ‘YES’ to the majority of the above then  Sassi PR would like to hear from you.  We are looking for five Emerging Fashion Designers to work on a Fashion Designer PR Guide Project.

If you would like to learn how to get your collection known and your interested in taking part in our Fashion Designer PR Guide Project please email the following information to us at info@sassipr.com


  • Name of Applicant [First & Surnmae]
  • Email Contact
  • Name of Fashion Collection
  • Website Address
  • Two images of your collection

and tell us…

  • How Long You’ve been Promoting Your Collection?

We can’t wait to hear from you, this is going to be an exciting project!


MHM: Bashy – Fantasy

Music Hit or Miss”

Sassi PR got the pleasure of meeting Bashy briefly at the Rev Run Footlooker party and as he says in his ‘Fastasy’ track “He’s got his feet on the ground, but he reaches for the stars” and as such he is just as known for his acting career as well as his success as a music artist.  Sassi PR have rated his ‘Fantasy’ Track: RATING 4/5

What’s your rating for this track?

LFW Diary: Sassi PR’s International Clients

Sassi PR’s international and emerging fashion clients MALAM and Valery Kovalska showcased their collections at La Geneve North’s ‘A La Mode’ international catwalk show on 18 September as part of their London Fashion Week event held at the Charing Cross Hotel.

Sassi PR & Emmanuelle-Marie, MALAM Designer

Sassi PR & Valery Kavolska

We were delighted that French clothing brand MALAM and Ukrainian born Valery Kovalska were getting the opportunity to raise the international profile of their fashion collections during London Fashion Week.


French clothing brand MALAM seeks to produce clothing that is original and unique in an effort to oppose mainstream fashion. Her current collection ‘Poupées Perdues’ which translates into the meaning, ‘Lost Dolls’ consists of designs inspired by childhood, fairytales and historical clothing.

Valery Kovalska's Collection

Valery Kovalska is the first Ukrainian designer to create and specialise in dance and performance outfits. Her contemporary punk and rock edge encapsulated into her designs have gained her widespread media interest especially in Russia having recently showcased at Russia Fashion Week.

Feeling Naked…

Do you ever catch yourself feeling incomplete after you’ve dressed head to toe in fashion fabulousness but you forgot the most important element, the cherry on the top?   Well, we’re talking about accessories!

In the office today, one of the team said that she “felt naked” because she’d come to work without her watch; sparking us to discuss how important watches, rings and other types of jewellery are to our daily fashion personas.

We questioned whether jewellery was the key element to make or break the perfect look.  The added glamour and charm jewellery offers acts as an asset to creating a unique ensemble.  Shanghai based designer Josie Chen told us a person “who is open minded and an edgy individual” is the kind of female she envisions to shine and wear her ‘Rock Chic’ collection of fresh and funky necklaces made from second hand dissembled accessories.   But Josie’s necklaces aren’t just pretty features to be carried off with a fashionista attitude, they are statement pieces.   Language is not necessary; just let your image do the talking which speaks a thousand words.

Josie Chen Jewellery

So if an outfit is dependent on jewellery to give it an edge and uniqueness are we right to assume that the rule applies to all who dare to wear, even children?   Children’s’ bespoke jewellery is defiantly climbing up the rankings within the fashion realm.   Ruby Fruit and Molly Brown in particular are curators of stylish and contemporary children’s jewellery, finely crafted to define a fashion identity suitable for children to exude class and style.   Now we have the children to contend with when it comes to showing off.

Nialaya Bracelet

When men’s accessories are considered it should not be limited to cuff links and watches to complete the swagger of any outfit.  So the next question that arose in our debate, do we like the men trend of bracelets?   Unanimously we all answered yes!  We are excited to see that men are finding it hard to resist the ever growing craze of the Nialaya bracelet.   Jewellery is not just for women and children and a long list of celebrity men are sporting the craze.  The JLS boy’s and Chelsea football players Didier Drogba and Salomon Kalou are a just a select few adding attitude to their attire.  The exclusive craze is only available in the UK through Jada Styles online fashion portal.

Our overall office consensus brought us to the conclusion that jewellery is important to everyone regardless of age or sex.   It’s not just something pretty to look at but contains a hidden aura unique to every individual.   And this where we clarify ourselves, one is not complete if they are naked without their watch…  or as a matter of fact any jewellery in our case.