LFW Diary: Sassi PR’s International Clients

Sassi PR’s international and emerging fashion clients MALAM and Valery Kovalska showcased their collections at La Geneve North’s ‘A La Mode’ international catwalk show on 18 September as part of their London Fashion Week event held at the Charing Cross Hotel.

Sassi PR & Emmanuelle-Marie, MALAM Designer

Sassi PR & Valery Kavolska

We were delighted that French clothing brand MALAM and Ukrainian born Valery Kovalska were getting the opportunity to raise the international profile of their fashion collections during London Fashion Week.


French clothing brand MALAM seeks to produce clothing that is original and unique in an effort to oppose mainstream fashion. Her current collection ‘Poupées Perdues’ which translates into the meaning, ‘Lost Dolls’ consists of designs inspired by childhood, fairytales and historical clothing.

Valery Kovalska's Collection

Valery Kovalska is the first Ukrainian designer to create and specialise in dance and performance outfits. Her contemporary punk and rock edge encapsulated into her designs have gained her widespread media interest especially in Russia having recently showcased at Russia Fashion Week.