Emerging Fashion Designers – PR Tips!

We’re calling out to Emerging Fashion Designers who want to learn HOW TO DO THEIR OWN PR!

Time and time again we meet with great Designers who are frustrated with the fact that they can creatively master their collection and make it all come to life in the studio, but don’t know how to publicly raise their platform for the world to know about their brand?

So if you’re an Emerging Fashion Designer and you want to know how…

  1. To manage your PR on a shoe string budget?
  2. To create your brand profile?
  3. To promote you brand?
  4. To make your collection stand out from the rest?
  5. To network with journalist & bloggers?
  6. To secure print media coverage ?
  7. To secure online media coverage?
  8. To showcase your collection to buyers and investors?
  9. To get your collection awarded?  and how…
  10. To raise your profile during ‘Fashion Week’

If you’ve answered ‘YES’ to the majority of the above then  Sassi PR would like to hear from you.  We are looking for five Emerging Fashion Designers to work on a Fashion Designer PR Guide Project.

If you would like to learn how to get your collection known and your interested in taking part in our Fashion Designer PR Guide Project please email the following information to us at info@sassipr.com


  • Name of Applicant [First & Surnmae]
  • Email Contact
  • Name of Fashion Collection
  • Website Address
  • Two images of your collection

and tell us…

  • How Long You’ve been Promoting Your Collection?

We can’t wait to hear from you, this is going to be an exciting project!


LFW Diary A/W11 Part 3

London Fashion has been great… but it has to be said, very tiring… and it’s our love Fashion that keeps us going!

Our first show was the Susana Bettencourt collection at the Strand Palace Hotel. This designer not only designs clothes but jewellery as well, which were featured throughout the show, the heavy bronze pieces looked great  and may of taken the shine away from the clothes. The outfits were made of blacks, golds, browns and beiges with embellishments and a lot of use of thick heavy threading, making a sort of small cage around the models.

Next stop was Somerset House to check out the Todd Lynn show, which had great fur pieces with high collars, in fact the majority of the outfits were cut to hide half of the models faces. Some fabulous trench coat pieces were showcased teamed with long leather gloves, both for men and women. And of course there was a lot of hanging knitwear which has been seen in many shows this season.

Our last show was the Sahari House of Fashion, which showed some fashionable denim where the waistline came down in a V shape going up well above the hips on the sides.

With the dresses there were some fabulous oriental style pieces in golds, reds and oranges embellished with golden threading. But a personal favourite had to be the ruffled cream dress which would look fantastic at any event any time of the year.

LFW Diary A/W11 Part 2

Sunday was a day of A La Mode delights!!!

The A La Mode show was held at the exquisite Charing Cross Hotel where we had a quick cosmopolitan cocktail, in good ‘ol Carrie Bradshaw style, before the show.  The room the show was held in was a gorgeous reception room with a very unique runway for the model, that resembled a figure eight.

The first collection to showcase was designer Luna Sky, the first seven outfits seem to reflect wedding dresses, maybe the designer Luna was hoping Kate Middleton would show up. But they were gorgeous with usage of many different embellishments and materials like intricate beading, chiffon flowers, lace, silk and diamond-esque jewels. The collection then turns black with an in-between white dress with black lace covering the skirt. The black dresses follow on from the white ones in terms of materials and embellishments but with different cuts making them seem more of an evening or cocktail dress.

After this, we watched the Zed Eye collection, which featured some sophisticated triangular cuts. The royal blue jackets were simply lovely and along with their feathered trims they would be perfect for the autumn season. The collection moved onto some fabulous dresses that wouldn’t look out of place at Zara. From the gorgeous pale blue with white polka-dot silk dress to the more office ready cuts, which feature an array of trims, beading and laced embellishments, this collection is definitely one to watch out for, and we must mention that we loved the fact all the models hair was exactly the same, which funnily enough matched a certain Sassi members bob cut.

So then the lights darkened to a pitch black, then a loud techno sound came from the speakers, and out came the first model from the Omar Mansoor collection. This whole collection seemed to go down the Grecian Goddess look using light greens, yellows and purples. Many of the outfits had different embellishments with jewelled stones across the bust and on one particular dress, a giant cross across the stomach which was fantastic.

The last show of the day started with a surprise performance from Egypt, who in fact was the designer of the collection. The collection was called Eveae West and featured the brightest and striking dresses of the day. There was bright orange, pink, shiny gold and purple dresses which really stood out. The designs came in various cuts but would seem to be for the younger teenage audience, with the models legs out and off the shoulder straps, and for one unfortunate model the strap fell down revealing a little too much.

LFW Diary A/W11 Part 1

Let the fun begin!  Once again  it’s time for London to hold it’s grand fashion extravaganza…. the one and only ‘London Fashion Week’ and as always Sassi PR was at Somerset House and all the various venues revelling in all the excitement!

This season we were joined by top British model Alisha White at the shows of Ashley Isham, Bernard Chandran and Belle Sauvage.


The Ashley Isham show was absolutely amazing.  The thrill of the show started from the moment the lights went down, the music started blaring, and the models took to the runway at the Mercer Street Studios.  The collection included fabulous rich velvet of turquoise blues and woodland greens which were covered in floral prints. There was also silvery grey dresses that were in the classic Ashley Isham style. Following this there were some fabulous pieces that will next be seen on the bodies of any A-list star on the red carpet.

At the Bernard Chandran show we witnissed some beautiful and delicate full length lace dresses which were broken up by industrial zips and thick black belts, which we have seen a lot of this year. Bernard used huge feather jackets to make up outfits that were just one block colour, from the dress, tights and the shoes. The colours used were greys and blacks mixed with reds, orange, bright hot pink and teal greens, but it was the feathered pieces that got the fashion crowd the most excited.

We had our reservations about Belle Sauvage showcasing at the Old Sorting Office on New Oxford Street but it was actually perfect. The room was stripped back, industrial looking and pitch black, but then the show got going and we could see why this was the location.

The collection was heavily influenced by animalistic and futuristic prints, with back panels made up of sheer mesh and some leather pieces. Belle Sauvage got it right on trend this time.

Spotlight on… Christopher Kane

We are totally excited by top fashion designer, and “Eastend Neighbour” Christopher Kane who’s offices are also based in good ‘ol Dalston.

Christopher will be showcasing his Autumn/Winter range at London Fashion Week, on the 21st Feburary at midday.

Last year Christopher’s fabulous neon inspired catwalk show made us reach back inside our wardrobe for that forgotten about lime green summer dress ready for when the weather warms up.

Other features on his catwalk included mixing bright Orange and Pink in a jacket and skirt combo and many different print styles which could of been inspired by the SassiPR branding……  maybe Christopher took his creative direction from our sassy ‘S’ logo.

Our Eastend neighbour has an impressive CV, he studied at Central Saint Martins for 6 years whilst interning at Giles Deacon and Russell Sage.  After graduating Christopher immediately started his own label, only to then become best friends with Donatella Versace who he worked with to recreate the ‘Versus’ line.  Everything he has done appears to have turned to gold.

Alexa Chung did a great interview with Christopher in this month’s issue of Vogue.  Clearly, from the article we’re not the only ones who are fans of Christopher, did you know he designed the outfit for Kylie Minogue in the music video for ‘2 hearts’?

We think Christopher Kane will be a household name by the end of 2011. We will have to get intouch with him to see if he would like to join us for lunch one day at our local Turkish pancake house… yummy!

Who are you looking out for at London Fashion Week?

LFW Diary: Day Four

Rev Run & Miss Sassi PR

Never one to miss a party… especially Rev. Run’s private party… Sassi PR headed to Aqua on Wednesday night to join in the celebrations to launch the Run NYC collection, which is to be stocked exclusively by Foot Locker Europe.

It was a great evening for marking Joseph Simmons aka Rev.Run’s collection.  Mr hip hop legend, music icon, star of MTV show ‘Run’s House’, man of wisdom and street wear fashion inspiration, had a packed party. The music was good and for Sassi PR it was great evening for catching up with some music and fashion industry friends, who like me mingled with a host of celebrities; as the event was attended by Bashy, Jamelia, Tim Westwood, Sinitta, Paloma Faith, and Amber Rose, amongst others.

The New York-inspired sneaker collection was clearly displayed in glass cabinets by the bar, showing a choice of hip hop and low cut styles and a range of colours spanning bright stand out reds and blues, to sophisticated monochrome palette of blacks and greys. The collection includes fun t-shirts that carry a range of slogans like ‘Stop Fronting and start Confronting’ – which are clearly influenced by Rev. Runs regular Twitter stream www.twitter.com/revrunwisdom!

The New York-inspired sneaker collection was clearly displayed in glass cabinets by the bar, showing a choice of hip hop and low cut styles and a range of colours spanning bright stand out reds and blues, to sophisticated monochrome palette of blacks and greys. The collection includes fun t-shirts that carry a range of slogans like ‘Stop Fronting and start Confronting’ – which are clearly influenced by Rev. Runs regular Twitter stream www.twitter.com/revrunwisdom!

The night didn’t end there… like most PR events were we given goodie bags which included press releases detailing the information about the launch… but it also included a t-shirt from the collection and a voucher for a free pair of Run NYC sneakers!  Thank you Rev. Run.

LFW Diary: Day Five

Wednesday 22 September London Fashion Week is over and it’s time to celebrate another glorious year in fashion.

We were so disappointed that we couldn’t attend any of the menswear shows, but we were too busy working back at the office, but from what we hear Ozwald Boateng‘s show was one to remember!

We did however, make it to the final party was hosted by La Geneve North is association with the British Fashion Council. It was held at the luxurious Jalouse Private Members Club in Mayfair. As expected it was a glamorous event with it’s own catwalk show and was a fabulous way to end the week.

Sassi PR & La Geneve North

Sassi PR & La Geneve North

Designer Jonathon Laing & Sassi PR