All Round Talent: Producer and an Artist

The announcement of legendary hip hop producer and rapper Dr.Dre’s highly anticipated album ‘Detox’ releasing in February 2011 will be his very last. Fans, artists and critics alike have been waiting for the long overdue album to be released and with the announcement that ‘Detox’ will be Dre’s last album has sparked a discussion within the Sassi PR office: with the influx of emerging producers-turned-artists are we now seeing producers taking their rightful place on front stage?

Over the years in all genres of music it was the artist that stood out and it was the artist that was recognised for the hit song. The evolution of the record producer has progressed from behind the scenes to taking centre stage performing the well known hits they have been long creating.

Notable names in recent memory include Timbaland, P.Diddy, Neptunes’ Pharrell Williams, Ryan Leslie and probably the most controversial Kanye West. The UK has also seen a rise in producer turned artists in Labrinth after his breakout hit with Tine Tempah’s Passout, Shamz and Artful Mark (previously known as the Artful Dodger)- who we’ve been listening to in the office and are quite liking the new stuff that we’ve heard so far.

We’re very much looking forward for UK talent to be acknowledged by their peers and audience on the same level as their American cousins because I’m sure you guys will agree it’s long overdue. Labrinth has been highly sought since his smash hit for Tinie Tempah and we’re highly anticipating the music he has yet to produce. Shamz who’s surprisingly under the radar considering his recent hits include Alesha Dixon’s ‘Drummer Boy’ and Rihanna’s ‘Man Down’ is a great example of the diverse and unique music that makes music from the UK special.

It seems as though producers have taken control of how they want to be perceived to their listening audience, creating a brand for themselves and portraying their music the way they want, taking control of not only their music but their image. So does this mean that the producers are here to stay and can be legitimately be called artists? Well if the hits produced for not only other notable artists but also themselves are anything to go by we can be rest assured that quality music will be around in many forms for a long time.


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