Another year has flown by and now it is time to reflect on the mammoth year of music madness, fashion fabulousness, and a heap of excellence which kept us entertained through out 2010.
Cast your minds back to the first time the beat dropped and we ‘passed out’ to wake up to see Tinie Tempah dominating the charts and sweeping up every nomination at the music award ceremonies. Next we saw Skepta join forces with the bad boys of US hip hop and collaborated on the grime remix for ‘Hello, Good Morning’ with P Diddy. Tinchy Stryder hit us with ‘Game Over’ remix from his latest album Third Strike including the best of new UK artists; Devlin, Professor Green, Example, Giggs, Chipmunk and Tinie Tempah all one track. Jheeeeeez! What a year it has been for UK music and music producers internationally. A very talented friend and producer of Sassi PR, Sham, from the USA has had a number of hits producing for UK artists Alesha Dixon and new music sensation Loick Essien and has topped of the year with his superb reggae production ‘Man Down’ on Rihanna’s recently released album, Loud. We salute you Sham.
The battle for fashion domination has been raging a war all year as many celebrities competed to push the boundaries for the next extreme ensemble. The undeniable winner to be crowned has to be none other than Lady Gaga and her many creations. We will never forget the meat dress and matching clutch bag and wedges the singer wore to the VMA awards. Rihanna and Katy Perry are continuous contenders for sporting creative fashion forward styles. Rihanna’s hot new red hair has been a firm favourite for inspirations and imitation styles and the sexy bubble gum, pin-up wardrobe of Katy Perry has defiantly shook up our sweetie jar. Oh, and we must not forget what a year it has been for children’s fashion! Suri Cruz caused controversy in her miniature high heels while Lourdes launched the ‘Material Girl’ collection of 80’s inspired gear. While children’s clothing has accelerated so has children’s jewellery. Our client Ruby Fruit has had a fabulous year with their beautiful collection of bespoke children’s signature keepsakes and gained a worthy achievement of being featured in The Jeweller magazine. What a way to end the year on a high!
Male and international fashion designers defiantly started to shake up the industry this year. Adrien Sauvage retired from professional basketball to become a force to be reckoned with on Saville Row with his innovative new collection of men’s bespoke suits through his exceptional creative campaign ‘This is Not a Suit.’ We spent London Fashion Week show hopping between Somerset House and The Strand. We managed the amazing talents of International designers MALAM from France and Ukrainian designer Valerie Kovalska fresh from Russia’s Fashion Week. We also got the opportunity to meet the fabulous Asian designer Jonathan Liang.
2010 has also been a massive year for Twitter and all who follow. Firstly we joined! Since our inception to the site we have been bringing you the best in music, fashion, entertainment and everything sassy. Finally entering the realm just behind us in July, Kanye West has kept his many followers entertained with his various tweets, yet with over one million followers he has not managed to find even one person to follow back! Victoria Beckham finally landed in Twitterville in time for September’s London Fashion Week and 50 cent received warnings and bans against a few of his tweets. Ooops!
What an amazing year it has been for the African nations. Not only did South Africa hold the world cup, but the various nations’ music artists were recognised for their talents in the UK and on the continent. Guepard Productions launched in Nigeria has been building its musical empire with artists J2D and LeSoul. Also, we attended the breathtaking release of ‘Africa United’ whilst in attendance of our teen Hollywood actors Kwame Boateng and Kofi Siriboe. Defiantly one of the most heart felt movies of the year we have seen.
There is so much more to mention to round up this year’s events. Celebrities aside, Sassi PR has thoroughly enjoyed the past months. We have met a host of remarkable people home and away. From putting on press events, to chaperoning at film premiers and supporting charities plus every other little aspect in between of our job, we have loved every minute of it! All we wish for Christmas is peace, health and happiness to all.
We’ve shared a few of our highlights from 2010, but what are your most memorable moments from approximately the past 365 days?