After weeks of preparation, and of course deciding on what to wear, Sassi PR was present to witness Nana Afua Antwi and Jason Daniel Best walk away the winners of the Top Model of Colour 2010. This fantastic finale involved loads of preparation beforehand, from a media point of view, we took care of drafting press releases; creating media lists; securing media; arranging interviews and project planning media activity for the event.
On the night in true Sassi style, all the media, photographers and film crews were well managed. We had our team stationed around the venue ready and raring to go. Signing in our media and press at the reception went very well, with a few people trying their luck, but Sassi PR stood firm to our list. On the red carpet, the team managed to coordinate everything without any trouble; the guests all enjoyed the red carpet experience. The rest of the team covered the main hall area and they did it with true sassy professionalism ensuring the photographers and the film crews got the shots and the footage they wanted whilst the guests still got a great view of the show. The frenzy after Nana and Daniel were announced the winners’ was intense, the team worked to ensure that the film crews and the journalists got their interviews and the photographers got the winners pictures.
As expected the TMC creator Sola Oyebade made sure the event went great and from guest reviews and feedback, they definitely enjoyed it as well. Overall the event was a fabulous affair, of which Sassi PR was so proud to be a part of.
We were delighted to see representatives from Pride, Black Hair, Flavour Magazine, The Guardian, Italo Europeo, Niji Magazine, Rob Sheppard Photography, Selina Rainford Photography, Butterfly Models Full, Adele Cadet Photography, Talking Fashion TV Show, Fashion Finest’s TV, Marco Fazio Photography, Elook Casting, Oliver Greaves Photography, John Marxis Photography, Neecie Gold, Jordine Bartlett, Claudia Ama Asare, Gregory London Mannings and many more.
The TMC event which was in its 5th year is a fantastic opportunity to raise awareness of the lack of models from ethnic backgrounds that are making names for themselves in the fashion modelling world.
When asked what winning this heated competition meant to them, TMC 2010 Female Winner, Nana Afua Antwi said: “It means so much to me. It makes me feel so good inside – I can’t believe I’ve won! I’ve come such a long way, I’m so passionate about modelling, but it’s not been easy. When I was growing up I was never looked at as pretty, I was teased about my looks and my height. I still pursued being a model but I got lots of “no’s” and nearly gave up, but I stayed determined and decided to enter into the Top Model of Colour competition. The competition was fierce as the other models were stunning, they were hard competition. I was so shocked, but definitely pleased to win.”
TMC 2010 Male Winner, Jason Daniel Best said: “Winning means a lot to me I’m very proud to have won against such high competition. I was really surprised to be announced the winner but I’m so pleased because I know that this will open doors for me as I pursue my future career as a model. I’ve only done a few modelling jobs, but really only took it seriously once I had entered the Top Model of Colour competition. The competition was tough, but for me this is where the hard work really starts and I’m going to work hard to succeed and take my modelling career to great heights.”
Sola Oyebade was delighted with how far the models have come since their first audition to the grand finale night. Sola is looking forward to seeing how far Nana and Jason will go with their modelling careers and hopes they will be successful ambassadors of Models of Colour within the industry. “Congratulations to all of the finalists that persevered and made it through to the grand finale. For the two TMC winners the work is just about to start as winning, believe it or not, is the easy bit. It is down to them to make their title work in their favour and take their modelling career to the next level. We will support them every step of the way as we want them to become models that others aspire to be like.”
If you would like to do a write-up this fantastic event, then please get in contact with Sassi PR – firstname.lastname@example.org – and we will send you a press release and images.