The Pride of Britain Awards praises the efforts of members of the British public and they are awarded by a host of celebrities. At the event Cheryl Cole had a cream pie shoved in her face; showing her really getting into the spirit of the event and from it managing to raise £6000. Celebrities that attended include Dannii Minogue, Abbey Clancy, The Saturdays, Russell Brand, and many more. We believe this is probably the best part of being a celebrity – being able to get behind your chosen charity or event and giving it the publicity it needs to highlight certain issues.
Children in Need is a great TV watch for viewers with the fundraising centering around a marathon long TV show, where we see a host of stars being taken out of their comfort zone and doing things they normally would never do, as well as doing what they’re known for. The Loose Women Ladies, did something they weren’t known for, as they certainly aren’t professional singers, but they sang the Girls Aloud hit ‘The Promise’ to a live audience (not very well, but in great spirit!) and the actors from Eastenders and Coronation Street joined forces to create East Street, a comedic look at what would it be like if the characters met. Fearne Cotton was one of the presenters of the night, and she does a lot for charity and encourages other celebrities to join her. This year Fearne, Alexandra Burke and Denise Van Outen plus six breast cancer survivors, tackled Peru’s Inca Trail managed to raise over £100,000 and gain high level publicity coverage, with the whole climb shown on a 2 part episode on ITV2.
Most recently Simon Cowell has used his influence in the music industry and TV show, the X Factor, to drive the charity single ‘Hero’s’, which was performed by all the X Factor Finalists live on the results show, which was viewed by over 17 million people. The money raised goes to support troops who risked their lives on the frontline and got injured fighting. X Factor is the most viewed programme on TV and so using it to launch awareness of this cause is a great opportunity, we’ve bought our copy and hope the song gets to number one.
Like most people, many celebrities back causes that are close to their heart. Katie Price is a main patron of The Vision Charity, which aims to raise money for blind and visually impaired children, this is of course close to her heart as her son Harvey is blind.
Former Britain’s Next Model contestant, Dani Lawrence has also worked closely with Anthony Nolan a charity that manages the UK’s largest stem cell (or bone marrow) donor register and finds matches for people with leukaemia and other blood disorders that need a lifesaving transplant. Dani’s partner, footballer Brad Jones’s son sadly was diagnosed with leukaemia in the summer of this year and so far she has managed to raise over £9000 for the cause.
Celebrities endorsing charities is a win win circumstance for everyone involved. The celebrity themselves will gain valuable good press surrounding what they do and they will get personal fulfillment from doing it, whether they are close to the cause or not but most importantly the charity themselves receive the awareness that they deserve and funding to keep on providing aid for the chosen cause.
We’re big fans of celebrities putting their name to a good cause and their time in to supporting something for charity and would like to thank them for all for their work on Children in Need, the Pride of Britain Awards, and all the other charities they support.