Top Model of Colour 2010… Winners Announced!

After weeks of preparation, and of course deciding on what to wear, Sassi PR was present to witness Nana Afua Antwi and Jason Daniel Best walk away the winners of the Top Model of Colour 2010. This fantastic finale involved loads of preparation beforehand, from a media point of view, we took care of drafting press releases; creating media lists; securing media; arranging interviews and project planning media activity for the event.

On the night in true Sassi style, all the media, photographers and film crews were well managed. We had our team stationed around the venue ready and raring to go.  Signing in our media and press at the reception went very well, with a few people trying their luck, but Sassi PR stood firm to our list. On the red carpet, the team managed to coordinate everything without any trouble; the guests all enjoyed the red carpet experience. The rest of the team covered the main hall area and they did it with true sassy professionalism ensuring the photographers and the film crews got the shots and the footage they wanted whilst the guests still got a great view of the show. The frenzy after Nana and Daniel were announced the winners’ was intense, the team worked to ensure that the film crews and the journalists got their interviews and the photographers got the winners pictures.

As expected the TMC creator Sola Oyebade made sure the event went great and from guest reviews and feedback, they definitely enjoyed it as well.  Overall the event was a fabulous affair, of which Sassi PR was so proud to be a part of.

We were delighted to see representatives from Pride, Black Hair, Flavour Magazine, The Guardian, Italo Europeo, Niji Magazine, Rob Sheppard Photography, Selina Rainford Photography, Butterfly Models Full, Adele Cadet Photography, Talking Fashion TV Show, Fashion Finest’s TV, Marco Fazio Photography, Elook Casting, Oliver Greaves Photography, John Marxis Photography, Neecie Gold, Jordine Bartlett, Claudia Ama Asare, Gregory London Mannings and many more.

The TMC event which was in its 5th year is a fantastic opportunity to raise awareness of the lack of models from ethnic backgrounds that are making names for themselves in the fashion modelling world.

When asked what winning this heated competition meant to them, TMC 2010 Female Winner, Nana Afua Antwi said: “It means so much to me.  It makes me feel so good inside – I can’t believe I’ve won!  I’ve come such a long way, I’m so passionate about modelling, but it’s not been easy.  When I was growing up I was never looked at as pretty, I was teased about my looks and my height. I still pursued being a model but I got lots of “no’s” and nearly gave up, but I stayed determined and decided to enter into the Top Model of Colour competition.  The competition was fierce as the other models were stunning, they were hard competition.  I was so shocked, but definitely pleased to win.”

TMC 2010 Male Winner, Jason Daniel Best said: “Winning means a lot to me I’m very proud to have won against such high competition.  I was really surprised to be announced the winner but I’m so pleased because I know that this will open doors for me as I pursue my future career as a model.  I’ve only done a few modelling jobs, but really only took it seriously once I had entered the Top Model of Colour competition.  The competition was tough, but for me this is where the hard work really starts and I’m going to work hard to succeed and take my modelling career to great heights.”

Sola Oyebade was delighted with how far the models have come since their first audition to the grand finale night.  Sola is looking forward to seeing how far Nana and Jason will go with their modelling careers and hopes they will be successful ambassadors of Models of Colour within the industry.  “Congratulations to all of the finalists that persevered and made it through to the grand finale. For the two TMC winners the work is just about to start as winning, believe it or not, is the easy bit.  It is down to them to make their title work in their favour and take their modelling career to the next level.  We will support them every step of the way as we want them to become models that others aspire to be like.”

If you would like to do a write-up this fantastic event, then please get in contact with Sassi PR – – and we will send you a press release and images.


When Celebrities become Hero’s!

Over the past two weeks we have witnessed two big celebrity endorsed charity events; Children in Need and Pride of Britain.

The Pride of Britain Awards praises the efforts of members of the British public and they are awarded by a host of celebrities. At the event Cheryl Cole had a cream pie shoved in her face; showing her really getting into the spirit of the event and from it managing to raise £6000.  Celebrities that attended include Dannii Minogue, Abbey Clancy, The Saturdays, Russell Brand, and many more. We believe this is probably the best part of being a celebrity – being able to get behind your chosen charity or event and giving it the publicity it needs to highlight certain issues.

Children in Need is a great TV watch for viewers with the fundraising centering around a marathon long TV show, where we see a host of stars being taken out of their comfort zone and doing things they normally would never do, as well as doing what they’re known for.  The Loose Women Ladies, did something they weren’t known for, as they certainly aren’t professional singers, but they sang the Girls Aloud hit ‘The Promise’ to a live audience (not very well, but in great spirit!) and the actors from Eastenders and Coronation Street joined forces to create East Street, a comedic look at what would it be like if the characters met.  Fearne Cotton was one of the presenters of the night, and she does a lot for charity and encourages other celebrities to join her. This year Fearne, Alexandra Burke and Denise Van Outen plus six breast cancer survivors, tackled Peru’s Inca Trail managed to raise over £100,000 and gain high level publicity coverage, with the whole climb shown on a 2 part episode on ITV2.

Most recently Simon Cowell has used his influence in the music industry and TV show, the X Factor, to drive the charity single ‘Hero’s’, which was performed by all the X Factor Finalists live on the results show, which was viewed by over 17 million people.  The money raised goes to support troops who risked their lives on the frontline and got injured fighting.  X Factor is the most viewed programme on TV and so using it to launch awareness of this cause is a great opportunity, we’ve bought our copy and hope the song gets to number one.

Like most people, many celebrities back causes that are close to their heart.  Katie Price is a main patron of The Vision Charity, which aims to raise money for blind and visually impaired children, this is of course close to her heart as her son Harvey is blind.

Former Britain’s Next Model contestant, Dani Lawrence has also worked closely with  Anthony Nolan a charity that manages the UK’s largest stem cell (or bone marrow) donor register and finds matches for people with leukaemia and other blood disorders that need a lifesaving transplant. Dani’s partner, footballer Brad Jones’s son sadly was diagnosed with leukaemia in the summer of this year and so far she has managed to raise over £9000 for the cause.

Celebrities endorsing charities is a win win circumstance for everyone involved.  The celebrity themselves will gain valuable good press surrounding what they do and they will get personal fulfillment from doing it, whether they are close to the cause or not but most importantly the charity themselves receive the awareness that they deserve and funding to keep on providing aid for the chosen cause.

We’re big fans of celebrities putting their name to a good cause and their time in to supporting something for charity and would like to thank them for all for their work on Children in Need, the Pride of Britain Awards, and all the other charities they support.

MHM: Kanye West – All Of The Lights (Full Mix)

Music Hit or Miss”

Kanye West Featuring Rihanna, Kid Cudi, Elton John, Alicia Keys and John Legend came together to feature on the new track for Kanye’s fifth studio album ‘My Beautiful Dark Twisted Fantasy’.   Sassi PR have rated ‘All Of The Lights ‘: RATING 4/5

What’s your rating for ‘All Of The Lights’?

FHN: AMA 2010 – Will.I.Am Lego Hat

“Fashion Hot or Not”

At the American Music Awards (AMA) 2010 Black Eyed Pea’s singer Will.I.Am stood out as one of the many fashion frontiers at the awards as he wore a hat and chain made out of lego.  Very creative we must say!

Sassi PR have rated Will.I.Am’s lego hat: RATING 4/5

Tell us what you think Hot or Not?

‘THE’ Royal Wedding Dress

Congratulations are in order to Prince William and Princess-to-be Kate Middleton.  We were delighted to hear of their engagement when it was announced on Tuesday, but all week the biggest talk of the town has been about ‘THE’ Royal wedding dress… what style of wedding dress will Kate walk down the aisle in?

Naturally the conversation in the Sassi PR office was about who from a range of designers, famous for their niche in creating memorable and beautiful gowns would design Kate’s dress; notably Vera Wang, Monique Lhuillier and Reem Acra were discussed and we were discussing the style of the design; whether it would be a larger than life ornament or a sleek design that accentuates Kate’s silhouette.

A Royal wedding is always a lavish ceremony where it was essential for the bride-to-be to be adorned in nothing but the finest materials and jewels such as velvet, damask silk, satin and furs sewn together with gold and silver thread; diamonds, rubies, sapphires, emeralds and pearls as well as the colour of the materials like red, purple and black which back in the day showed status, importance and wealth, but we don’t see Kate going for something so ‘overpoweringly’ lavish.

The evolution of wedding fashion and design has transformed greatly, revolutionising the concept of tradition and style as many more designers have emerged such as Oscar de la Renta, Elie Saab for Pronovias, Badgley Mischka and Marchesa.

So will Kate be wearing something similar to what The Queen wore on her wedding day in 1947?  The dress was a silk masterpiece sewn with silver thread, bejewelled with crystals and 10,000 seed pearls with a 15 foot train, designed by Norman Hartnell.  Or will Kate opt for something similar to what the late Lady Diana wore to her wedding day, which was one of the most watched events in TV history.

The famous wedding dress designed by David and Elizabeth Emanuel featured a ruffled collar with a bow in the centre, large puffed sleeves that gathered ruffles with delicate ribbons and the dress itself that was made of taffeta, layers of tulle and lace that was embroidered with sequins and 10,000 pearls and the most famous part of the dress- the lace trimmed 25 foot train.
The dress was designed to keep in with Diana’s youth and beauty whilst also being dramatic and this not only created a style icon in Diana, but kicked off a trend in wedding design fashion in the 1980’s in meringue.

Kate is noted for her classic style, similar to that of Diana during the 90’s so we may see Kate opt for a demure but classic silhouette in a luxurious fabric, but the question remains: who will design the dress?  A trend has emerged with the collaboration of up and coming designers like Bunmi Olaye of Bunmi Koko as well as celebrity designers such as Victoria Beckham and we’re sure either will be more than pleased to dress the queen-to-be for the big day next year.  Kate’s options are vast in what she could have for her big day, but we have no no doubt that it will be of the highest quality in design, style and trend!

Going Solo: Having What it Takes!

After having the safety blanket of being surrounded by a group or band, sometimes artists take the solo route, but what does it take to go from a successful 5-piece to a successful one man / ‘woman’ band.  As we write this, Nadine Coyle’s debut Album ‘Insatiable’,  is sitting disappointingly at number 38 in the chart whilst Cheryl Cole’s sophomore ‘Messy Little Raindrops’ album has slipped down from the number 1 spot to number 3.

Both women are of course from the powerhouse that is Girls Aloud, who have 4 number ones and 20 consecutive top ten hits and they are the only two members of the group to have gone solo.  To us it’s easy to see that Nadine is the better singer of the pair, but why has this not translated into album sales?

Cheryl’s star started to really rise since she was made a judge on the X Factor, the highest rating programme on TV.  Through this new role and her friendship with fellow judge Simon Cowell, Girls Aloud got a performance on the show, scoring them a number one single, The Promise’ and a number one album, ‘Out of Control’. So it was no surprise that Cheryl used the show as major promotion for her own solo endeavours.  Performing both her number one singles and getting two number one albums.

Cheryl’s solo performances have always been based more on the production and the dance routines, rather than the live vocals, which for some reason have been bi-passed by the media.  Whilst Nadine, who states herself that she will only ever sing live and with a live band, mainly performs in the center of the stage with a mic stand, which is pretty boring in comparison. She also does not have this giant platform that is X Factor, so she used smaller TV shows like Daybreak and the Paul O’Grady show to try to market her first single.


The other question is… could her record label Tescos be the reason why Nadine’s failured to set the charts on fire?  Nadine was their first big signing so it’s possible that they weren’t as experienced in running her launch, compared to record label Fascination on the other hand, whom Cheryl is signed to.  Fascination signed Girls Aloud, so they clearly knew their target audience and the type of music to record.

With these two artists it is clear to see that to be a success in the music industry; you don’t have to be the better singer, but you need to have the right people around you and backing you.  You need to secure the right platform to launch the single and you need the public’s backing.  It’s the same with a lot of industries, its all about who you know, not just having what it takes!

MHM: Nicki Minaj – Right Thru Me

Music Hit or Miss”

Nicki Minaj shows her softer more vulnerable side on the new video for ‘Right Thru Me’ showing a human element to this fiercely stylish, animated rapper. Sassi PR have rated ‘Right Thru Me’: RATING 4/5

What’s your rating for ‘Right Thru Me’ ?