Sassi PR was selected to be the official PR representatives for the 2010 grand finale of the Top Model of Colour (TMC) Competition. Delighted to be a sponsor of such a great competition we got to work organising the press event.
On Sunday we held the press event at the glamorous Jewel bar in Covent Garden. Press and celebrity guests had been invited to meet the 29 male and female finalists and watch them as they showcased their talents. It was a fun and busy day from start to finish as the team were up early making sure everything was going to plan.
Steadily guests arrived and we prepared to pull off a night they wouldn’t forget! The event was high energy and there was a buzz in the atmosphere right from the beginning with everyone talking and drinking.
The showcase part of the evening was presented by the fabulous Jordine Bartlet who gracefully opened the proceeding and welcomed TMC founder Sola Oyebade to the floor to talk about the competition. Then it was time for the models to strut their stuff; every one a vision of style and class in their elegant dresses and sharp suits. Each model took their moment to shine as they stood on podiums and posed for the guests and photographers. There was some outstanding talent and once they stepped back into the crowd they made their way to the TMC red carpet to continue striking their fierce poses for the cameras.
Throughout the night the media also took the opportunity to interview the models and hear their perspectives’ on why TMC is such an important competition and the benefits they feel they have received being a part of it.
It was also nice to see Deborah St Louis Editor-in-Cheif of Fashion’s Finest, respected photographers Joseph Sinclair and Rob Sheppard, celebrity make-up artist Pauline Briscoe and Afua Acheampong Features Editor at Pride, Olumide Solanke Editor of Ninetynine Magazine, Deniece Forbes Radio DJ from BangFM, Christina Polizzi of Italo Europeo Magazine, Lawrence Lartey of Redtop Magazine, Mark Wadsworth journalist, Prince Cassius, Leroy Dawkins of Diary of a Clothes Horse and Lois of Bunni Punch to mention a few.
The event was a great success and it was lovely to read all the positive reviews from people who had attended. Now it’s time to get back to work and start chasing up the media to make sure TMC 2010 gets some good coverage leading up to the exciting grand finale on Saturday 27 October!!!