LFW Diary: Day Four


Rev Run & Miss Sassi PR

Never one to miss a party… especially Rev. Run’s private party… Sassi PR headed to Aqua on Wednesday night to join in the celebrations to launch the Run NYC collection, which is to be stocked exclusively by Foot Locker Europe.

It was a great evening for marking Joseph Simmons aka Rev.Run’s collection.  Mr hip hop legend, music icon, star of MTV show ‘Run’s House’, man of wisdom and street wear fashion inspiration, had a packed party. The music was good and for Sassi PR it was great evening for catching up with some music and fashion industry friends, who like me mingled with a host of celebrities; as the event was attended by Bashy, Jamelia, Tim Westwood, Sinitta, Paloma Faith, and Amber Rose, amongst others.

The New York-inspired sneaker collection was clearly displayed in glass cabinets by the bar, showing a choice of hip hop and low cut styles and a range of colours spanning bright stand out reds and blues, to sophisticated monochrome palette of blacks and greys. The collection includes fun t-shirts that carry a range of slogans like ‘Stop Fronting and start Confronting’ – which are clearly influenced by Rev. Runs regular Twitter stream www.twitter.com/revrunwisdom!

The New York-inspired sneaker collection was clearly displayed in glass cabinets by the bar, showing a choice of hip hop and low cut styles and a range of colours spanning bright stand out reds and blues, to sophisticated monochrome palette of blacks and greys. The collection includes fun t-shirts that carry a range of slogans like ‘Stop Fronting and start Confronting’ – which are clearly influenced by Rev. Runs regular Twitter stream www.twitter.com/revrunwisdom!

The night didn’t end there… like most PR events were we given goodie bags which included press releases detailing the information about the launch… but it also included a t-shirt from the collection and a voucher for a free pair of Run NYC sneakers!  Thank you Rev. Run.

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