LFW Diary: Day three

Saturday 18 September was an extremely busy day for Sassi PR, we had a number of shows and presentations to attend including two catwalk shows for our clients in the evening, followed by an after party.

Half the team were up bright and early to watch the Craig Lawrence Presentation at 9:30am. He showcased his S/S 2011 collection which featured delicate knitted gowns in metallic greens and whites. It was a glorious sunny morning so the room was bathed with light illuminating Craig’s exquisite creations and highlighting their intricate detail.

His models appeared like ghostly figures gliding around the room pausing momentarily to make intense contact with photographers through their camera lenses.

Refreshments came in the form of drinks at the Little Devil Bloody Mary bar and delicious baked treats courtesy of Mouse and de Lotz on the balcony which had a gorgeous view of London. A spicy Vodka cocktail before midday might be a bit too hard core for some but not for the Sassi PR girls. The cakes where pretty scrumptious too. All in all it was a great way to start the day.

The other half of our team had split up to see catwalk shows by Bryce Aime, Spijkers En Spijkers, Lako Bukia and last but certainly not least John Rocha.

Bryce Aime‘s S/S 2011 collection was a vast contrast to his previous collection, a form of reinventing his art, his influences were clearly worlds apart and could have easily been the music that played as the models walked down the catwalk. The techno beat gave way to Mandarin lyrics and Japanese rhythm, which aided in the success of creating the perfect tone for the show, proving that fashion is more than just clothes, it’s allowing someone to feel a mood that has been created solely through influence.

Spijkers En Spijkers‘ S/S 2011 collection was inspired by “Where the Wild Roses Grow” a song written by Nick Cave which expresses the story between a lover entranced by his object of affection Elisa Day and her beauty and he cannot condone the thought of her beauty ever fading. Therefore he murders Elisa to preserve the memory of her beauty forever.

Although a tragedy lays within the inspiration behind the collection, love, beauty, youthfulness and charm are the themes reflected in each garment. The elegant and delicate skirts, dresses, light blouses and loose pantsuits draped precisely on the models feminine figures as they graced the runway. Combinations of white silk, linen blends and floral prints accented with lace and broidery Anglaise with bright scarlet and red and black accents made for a beautiful refined collection to conceal youthfulness and beauty of women of any age.

Lako Bukia‘s anticipated collection took to the catwalk for the first time at Vauxhall Fashion Scout with her S/S 2011 Surati collection, which was inspired by Soviet Union Architecture and was absolutely fabulous!

It featured beautifully structured full skirted, drop waist, silk dresses coloured in pastel pinks, grey’s and reds.  The collection also included a cage window dress in silk crepe with leather trimmed organza and a leather trimmed cotton jacket.

One things for sure Lako Bukia didn’t disappoint us her collection was outstanding and it was clear that even Janice Dickinson, sitting in her front row seat opposite us, was delighted.

John Rocha‘s S/S 2011 collection had a real traditional and historical look, with classic colours of nude and black; and the occasional splash of colour. 

Rocha, showed boned corsetry with cloud-like pouff-skirts of black and parchment-toned silk tulle. And he layered hand-crocheted dresses over silken petticoats.  The clothes were accessorised with lace-up boots and sandals and grandeur hats. As expected the show attracted a huge audience – this was a show not to be missed.

After attending the day’s shows we each retired to our homes to prepare for the night ahead. We met at The Charing Cross Hotel which was the venue for La Geneve North’s A La Mode International Catwalk Show. This was the most important show of the day for us because our clients Valery Kovalska and MALAM where showcasing.

Ukrainian designer Valery Kovalska presented her Spring/Summer 2011 collection ‘Professional Suicides’.  The spirit and the mood of the ‘Professional Suicides’ collection was complimented by the rock music that played as the models took to the catwalk. The colours of the garments perfectly fit the style and the mood of this theme – red, blue, black and a little bit of beige – these colors symbolised unknown magic, mystery and dark powers of nature.  Valery Kovalska always works with natural fabrics such as cotton, wool, denim, leather but the two distinguishing features showcased on the catwalk through the geometry and the clearness of lines.

MALAM seeks to produce clothing that is original and unique in an effort to oppose mainstream fashion. Unlike most fashion designers MALAM’s Emmanuelle-Marie does not create seasonal collections.  The current collection is called “Poupées Perdues” which means Lost Dolls; it is mostly inspired by childhood, fairytales, and historical clothing. MALAM has one permanent collection to which new designs are added.

Enchanting music played as MALAM’s models took to the catwalk wearing the brand’s fairy tale inspired creations. The designs came in a palette of pastel pinks and blues and featured tailored jackets with pixie like hoods, romantic gowns and feminine dresses.

Although the styles are permanent the garments are constantly evolving as Emmanuelle-Marie always works with different materials to recreate each design.  A variety of fabrics are used but her preference is for prints and repurposed or vintage material. Designs include ready-to-wear clothing and accessories as well as made-to-measure garments which are all produced in Emmanuelle-Marie’s studio in the east of Paris.

After the show we went back stage to prep Marie and Valery for the television interviews we had secured for each of them with Top Model TV.  Once the interviews were over and we had made time to talk to each of the ladies and their team to find out how they found the show and their experience of London Fashion Week.

Then… It was time to mingle in true Sassi PR style, so we headed down to Club Alto for the official La Geneve North after party. Grey Goose was flowing so we knew what ever we got up to we could blame it on the alcohol!


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