LFW Diary: Day One

For Sassi PR London Fashion Week started early as we attended Fashion Diversity VIP Gala event on Thursday 16 September as guests of Sola Oyebade and Fashion Finest.

The day began in the office preparing press releases and securing French and Ukrainian press for our international clients who were showcasing at La Geneve North’s ‘A La Mode’ catwalk show on the Saturday. We wrapped up early but still arrived fashionably late and were swiftly escorted to the front row. Meanwhile resident Sassi PR photographer Hannah Domingo took her place at the foot of the catwalk to ensure we got some quality shots.

We had been invited along with other press to preview collections from Mong, Nina’s world, Aaron Purean Khan, Ama Couture, Black by Sasha James, Patrick Kevin, who were all showcasing over the following days.

The show was presented by new talent Jordine Bartlett who was a vision of class and elegance and set the tone for the whole evening. The catwalk was graced with an eclectic mix of styles from creations that infused African print with contemporary chic to designs that employed futuristic prints on silk complimented with leather.

Following the show 3 respected designers Jolaby, Patrick Kevin and Adebayo Jones, were presented with awards to celebrate their success within the industry over the years.

Once all the excitement was over, guests gathered for a post-show reception and the Sassi PR team got the opportunity meet the designers and other guests.

All in all it was a great evening to open an event that offers a range of designers the opportunity to showcase their work at the prestigious London Fashion Week.

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