We were so excited when we got confirmation that Lanvin pronounced “I do” to team up with H&M to bring luxury men and womenswear collections to 200 stores worldwide. As one of the worlds most sought after designers of the moment, Lanvin has sent us into fashion frenzy; who would have expected the two opposites to attract?
Lanvin is not the only high fashion designer in recent years to collaborate with H&M to create exclusive collections for the high street store. Stella McCartney, Karl Lagerfield, Jimmy Choo, Viktor & Rolf and Sonia Rykiel have already raised the bar and successfully infiltrated the stylish wardrobes of fashion followers who live for their favourite high street brands and love the exclusive touch from top designers.
So what can we expect? Well … Lanvin will very much be sticking to his signature tailoring styles with the core focus to accentuate on form fitting and attention to detail. The new styles should catapult any notions of high street fashion out of the window and create a winter fashion army worthy of any street walking catwalk.
The collaboration intrigued Alber Elbaz as he described the idea of “H&M going luxury rather than Lanvin going public”. We love the idea that H&M wants to upgrade the calibre of their collections and Lanvin is creating phenomenal exposure.
But we will have to wait until the new range is unveiled in an exciting film preview on 2 November which we highly anticipate will be a wonderful surprise of what to expect when the collection officially hits the high street stores on 23 November.