Is Imitation Really the Sincerest Form of Flattery?

We learnt that the camp at Alexander McQueen are looking to sue Cadbury’s.

The new Flake advert has a very similar resemblance to the Kate Moss hologram in the Alexander McQueen Fall 2006 Catwalk Show that captured the fantasies of the fashion world and toyed with their imagination.

Swirling fabrics sashaying down the runway encapsulating the iconic hologram of Kate Moss, have been compared to the ‘imitation’ of the new one minute long Cadbury Flake advert with sights of gold fabric whirling and twirling in soft winds around a beautiful female, floating in space trying to tempt our senses.

Surprisingly, the Creative Director of the Cadbury’s advert Baillie Walsh was also the same man that worked with Alexander McQueen to create the historic catwalk prodigy.   Now, we’re guessing Walsh was stuck for ideas so he dug through his memory bin to recycle a past success and rummaged to find a good ‘ole hologram that wouldn’t take two minutes to snap happily into a Photoshop or Apple Mac style, manipulated by his techno savvy team.  It is difficult to persuade us that this new advert is not in any way similar, but for fashion fanatics we dare Cadbury to try and tell us otherwise.   We can appreciate a creative head will have their own personal style but we would also expect that they would be aware of their past work and strive to show versatility.  In the words of twitter trending… #imjustsaying.

We’re still trying to decide whether the advert should be seen as a tribute or homage to the late Alexander McQueen and Kate Moss or whether the act is simply disrespectful. Oh or perhaps it may be a PR stint – but it would be ludicrous to ever suggest such an idea, silly me.

While we ponder our verdict, the McQueen team is seeking their legal rights to sue Cadbury and banish them to an eternity of life in Cadbury World where they can’t hire creative directors who aren’t creative or clever enough to come up with new concepts. Secretly, we think he thought we wouldn’t notice (Shhh!)

Walsh is defiantly playing his part in paying tribute to McQueen’s fashion house so that his legacy lives on and helping Cadbury’s continue controversial campaign trails. Cadbury seem to be pinching inspiration from anywhere these days the fact that their also claiming to be fair-trade chocolate producers exploiting the African cocoa bean production but that’s a rant for another day! Either way all three parties involved are benefiting from any publicity which equals to good publicity.


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